Reach Millennials Using These 3 Strategies

3 Simple Tips For Healthcare Practices to Reach Millennials

 

Millennials
Millennials

Millennials are one of the most difficult age groups of individuals to work with for health care providers from physicians to insurance companies. This group is at an age where the need for health insurance may not seem like a necessity or something that should be high up their list of priorities as a sense of invincibility still remains for many unaffected by illness or injury. However, reaching out to this group can take a number of forms, including the use of technology Millennials love to share their lives and experiences with others via mobile devices.

 

extreme sports
extreme sports

Millennials often delay seeking medical assistance

Recent studies and reports have shown that health care and the need for medical help is something most Millennials rank rather low on their list of priorities. Not only did a study by Zocdoc and Harris Interactive show that most Millennials will delay seeking medical attention the study showed a medical appointment was seen as too annoying to consider. Seeking the assistance of articles found on the Internet was seen by many as a better option than looking for the assistance of a fully qualified health care professional.

 

latest medical technology
latest medical technology

Engage with Millennials using technology

A major issue facing many health care providers and insurance carriers is how to engage effectively with those members of society known as generation Y. The Affordable Care Act has seen a major push towards including Millennials in health insurance programs, but assisting those in need of coverage in finding it can be a difficult problem to face.

The first step to understand how this group of society prefers to interact with others and making sure these options are available no matter what size of organization is offering services. The use of technology is high on the list of most Millennials, which means Internet based options should always be available that can be viewed and used via mobile devices.

Studies from various groups have shown that members of generation Y are known to make their first port of call for any organization their Smartphone or mobile devices. This means that simply developing a Website is no longer enough for most young people and the creation of a mobile app should often be completed first and used as the first point of entry to any service.

 

Social Media Marketing
Social Media Marketing

Allow access to reviews and peer generated content

Mobile apps and Websites are filled with great content and reviews from users from a wide range of age and social groups. Any health care provider will be faced with a large number of questions from Millennials who may be experiencing the use of health insurance and medical facilities for the first time and need assistance in navigating this complicated field.

At this point it is always a good idea to remember the link many Millennials have to the technology around them and that Online reviews and forums are often the first point of call in solving a problem. A health care provider can include links to online forums and review Sites on their app or Website to assist Millennials in answering questions or solving problems they may have. Professionals working within these settings can also download customer generated stories and reviews and save them to allow Millennials to look them over when a question or problem crops up.

 

clear communication
clear communication

Allowing effective communication

Once the correct information is available and is available in the way a millennial likes to have it delivered just how do you stay in contact with a group of people who prefer not to talk on the phone? This is a problem facing many health care practices who hope to keep in contact with individuals to schedule services and provide feedback on the services already delivered.

Most young people now wish to avoid wasting their time chasing down details and information they feel could effectively be delivered via a text based service linked to a Smartphone or other mobile device. Many health care professionals feel there are problems with providing text based information, but this rarely differs from leaving a voicemail in the lack of personal involvement with a patient.

Through effective planning and training the delivery of health care information via a text based system can be undertaken by almost any health care provider. Implementing a text based communications delivery policy and having individual patients agree to it is an effective way of making sure information is passed to a patient in a safe and effective manner.

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This content was provided by Neches FCU, an Equal Employment Opportunity Employer Credit Union.

Neches FCU is a Texas credit union and has a superior team of professionals ready to deliver service their members. When the doors open at any of the 9 service centers, our core objective of “Ultimate Member Satisfaction” becomes the sole focus for every employee. They are well-respected for a personal, dynamic and enthusiastic work atmosphere, providing a memorable service experience, and where clients are known by name. Neches has approximately $438 Million in assets with over 45,000 members. Neches Federal Credit Union is acknowledged by members and the business community as one of the top credit unions in texas and an actively involved partner, helping our Family, Friends and Community!

 

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